Image copyright Getty Images Samantha Cameron has revealed she is launching her first fashion label named Cefinn.
The wife of former prime minister David Cameron has designed a 40-piece collection which will be sold from early next year.
Mrs Cameron said she was inspired to start the label as there were not many British brands that fit the “designer contemporary” bracket.
She currently serves as an ambassador for the British Fashion Council.
The brand name, Cefinn, is derived from her children"s names – Elwen, Florence, Ivan and Nancy.
Image copyright Emma Hardy Image caption The first photos of Samantha Cameron"s fashion line will appear in Vogue The first pictures of the collection will feature in the January issue of British Vogue ahead of its launch for spring/summer 2017.
In an interview with the magazine, Mrs Cameron said: “I felt that there was a lot of American and French brands out there that fit that bracket of designer contemporary with the right price point and ..
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