Amazon is one of the more ambitious retail giants of this generation. Even more so now with the company’s unveiling of Amazon Go: a retail store that sells foods, snacks, lunch items, and groceries. There’s nothing special about a 7Eleven-type of convenience store. However what Amazon has in mind for this store is much bigger.
The store would completely eliminate the role of cashiers. Rather, the store will rely on “computer vision, sensor fusion, and deep learning.” This technology application was referred to by Amazon as ‘Just Walk Out’ technology and it can automatically detect when products are taken from or returned to shelves. Then when you’re done shopping, just walk out (see what I did there?).
So how does it work? You scan into the store with an Amazon Go app that ties your presence to an Amazon account. Then you walk in and shop, as you walk out, the store knows what items you took with you and you’ll automatically be charged the amount to your account on the app.
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